The goal was to create a brand that feels warm, playful, and trustworthy at the same time. It had to show clearly what makes the service unique, while standing out in a crowded pet market. We focused on natural colors mixed with vibrant accents to reflect both the outdoor aspect and the dogs’ energy. The logo is simple and friendly, and the illustrations add personality and a bit of storytelling. The overall tone is relaxed but confident — perfect for a brand that puts dogs’ happiness first. On social media, we kept it consistent: clear, cheerful, and easy to connect with.

For the website, it was important to make everything easy to understand — especially for people who might be new to the idea of a mobile dog daycare. We kept the structure simple and focused, with friendly visuals and small interactive details that reflect the playful side of the brand. The result is a site that’s clear, welcoming, and reflects the trust and care that define Pawmobile.